A sure way of becoming an indispensable part of a web or marketing team is to acquire – and be able to demonstrate – a working knowledge of e-commerce strategies. CIW E-Commerce Specialist allows you to do just that, studying online at your own pace and convenience.

This programme is a natural step from the CIW Web Foundations course, and therefore assumes candidates already have an understanding of the foundations of web technologies, along with the ambition to master e-commerce strategies and site design. They are likely to be working in one of the following sectors:

• Web Design
• Internet Consultancy
• Information Technology
• Marketing
• Web and Graphic Design
• Business from other sectors for which web technology is fundamental.

As the course progresses, candidates learn advanced methods for conducting business online, including the marketing and legal issues involved – plus the technologies and software which enable e-commerce specialists to excel in their work. All of this is ideal preparation for progressing your career to the next level.

KEY LEARNING POINTS

• This courses teaches how to conduct business online and manage the technical issues associated with creating an e-commerce website.
• Through a range of fascinating, in-depth modules, learners will discover the similarities and differences between traditional and e-commerce, exploring e-commerce technologies up to a sophisticated level. Course content includes:
  • E-commerce foundations
  • Law and the Internet
  • Web marketing goals
  • Online product promotion
  • Site usability
  • Customer relationship management (CRM) and e-services
  • Business-to-business frameworks
  • E-commerce site creation packages – outsourcing
  • E-commerce site creation software
  • Site development software implementation
  • E-commerce site development using commerce server
  • Creating an online catalogue
  • Inventory control and order processing
  • Payment gateways
  • E-service implementation and support
  • Transaction and website security
  • E-learning solutions
  • Site management and performance testing

ADVANTAGES OF THIS COURSE

• Learners can transform their existing knowledge of web technology and become advanced users of e-commerce practices and site design.
• It is accessible for a wide range of professionals who already use the internet at work, from web Designers to IT Consultants, Marketers – and people in a wide range of other technology-focused businesses.
• The CIW E-Commerce Strategies and Practices course prepares candidates to take the CIW E-Commerce Specialist exam, which, if passed, leads to CIW E-Commerce Specialist certification.
• Candidates who also pass the CIW Web Design Specialist exam earn the advanced CIW Web Design Professional certification.
• Upon completion, learners will have a new, advanced set of career skills including:
  • Designing and implementing commerce-driven websites
  • Identifying customer needs
  • Monitoring customer usage patterns
  • Determining order processes and service after sales
  • Considering how e-business solutions can increase sales.